Posts
B2B Interview: Staying Direct with Digital
From SEO Moz, check out this interview with Adriel Sanchez, Senior Director of Demand Generation at SAP. Don’t let the “creativity” of the sight put you off too much – his insight on B2B businesses and digital marketing gives
Mar 12, 2013
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Dealer/GM NewsDigital DealerMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & Marketing
Best Practices for Digital Assets
AAIA has released their recommendations for using digital assets. The hows, whys, and exact stats on the type of digital asset that best appeals, be it images, line art, video, etc. A thorough examination of historical marketing impact and prediction
Mar 12, 2013
How to Best Modernize Your Dealer eMarketing
Market Punch addresses email marketing and CRM in the auto industry. A reminder to take seriously ALL print and digital forms of advertising, this article expresses the need to keep emails modern, tailored to your audience, and gives live examples of
Mar 7, 2013
Like it? The Truth Behind the Button
From Marketing Tech, take a look at the profile of Facebook’s “Like” button. Find out what stats this button accumulates, how much social activity it generates, and what kind of output iyou can generate to become most “lik
Mar 7, 2013
Tactical Content: 5 Marketing Strategies for Site Traffic
From Sales Strategy, five insightful tips that could improve your company’s success and keep your marketing team thinking outside the showroom. Content marketing tactics, proper integration of graphics and blog, and predicting future social med
Mar 6, 2013
5 Mistakes to Avoid When Designing Your Website
A report from Forbes critiques of common misguided errors that small businesses make when designing their websites. Simple aesthetic and smart audience targeting, as well as avoiding the jumble of unclear information that comes from only making the w
Mar 6, 2013
Hitfigure Reaches 200 Million Consumers on Behalf of Major Auto Brands and Drives Them Back to Franchised Dealer Networks
Hitfigure’s unique brand retention model uses advanced marketing strategies and technologies to funnel local same-brand customers back to dealer networks at trade-in or resale time. COSTA MESA, Calif.–Hitfigure, an automotive media company an
Mar 5, 2013
Liquid Motors Multi-Platform Wholesale Tools See Record Growth
Richardson, TX – Liquid Motors announced today that they are seeing record growth with the use of their wholesale tools. Multi-Platform selling is the latest buzz within the remarketing industry but it is not new to Liquid Motors. The company, foun
Mar 5, 2013
Analytics & Advertising: Real-Time Marketing Strategies Essential to Revenue Building
Harvard Business Review presents marketing strategies with a hard look at analytics and cloud computing. Budget-solving and ROI expanding tricks, tips and thorough research from these business pros are not to be missed: plus a concrete analysis of me
Mar 4, 2013