New from Uberflip, some serious stats on the social media world tell us how social advertising is affecting marketing budgets. Social ad adoption, allocated budgets, and the success rates of paid social media campaigns are just a few of the breakdown

Marketing Tech offers an interesting look at Autoresponders: how to speed and improve responses through coded forms that are intelligently compiled and sent out in more punctual, structured manner. Something for techs and salesmen to consider when up

CBT News showcases AutoNation’s role model technology usage to improve the customer’s experience on the dealership, and redevelop their sales techniques for new and repeat customers. Dealerships in Fort Lauderdale have implemented a 

Advice from sources at Search Engine Watch describes how to keep a dealer’s marketing strategy professional on the Twitter front. How to converse, how to use Hashtags, devloping your Twitter strategy, and other dos and don’ts to become a

From Search Engine Watch, smartphone and tablets take the lead on pageviews with mobile sales and ad-viewing. Seamless web design for mobile viewing is a MUST for dealers to establish a market presence, and the importance of being able to market

According to Search Engine Watch, smearing the competition is not the best marketing plan. Microsoft’s smear campaign against Google, aka “Scroogled”, portrays a stalker Big Brother Google that just tries to spread fear that should

Marketing Daily gives a report on Near Field Communication Marketing, or NFC, which is a new trend that may give a comeback to direct mail marketing. Marketers will deliver their spiel through a chip that wirelessly interacts with the user through hi

F&I and Showroom presents an in-depth examination of how social media and mobile access influence a consumer on decision-making when purchasing a vehicle. Through research from a year’s worth of Twitter, Facebook, blogs, forums and Youtube

From Search Engine Watch, best practice for building top content and improving your content strategy. This article recommends using keyword tools and Trends , as well as value-charged content and keeping your copy above-par. Developing your identi