If a hailstorm was coming, most dealers and managers would take steps to protect their inventory from damage. If a vehicle on the dealership lot got splashed with mud, most dealers and managers would wash it to make sure their inventory showed well.

As dealers and managers, you are often promised by your vendors real data, analytics and transparency. When you multiply this by a minimum of eight vendors supplying all that… Ex: Web provider, call tracking, Cars.com, AutoTrader.com, live chat, CR

In their drive to compete and differentiate, OEMs are spending hundreds of millions of dollars to create an integrated experience for consumers. This experience is anchored around creating a holistic brand message from vehicle purchase, ownership exp

Darren VanCleave, the chief operating officer for AutoPilot+, will present to you a comprehensive, targeted marketing strategy that primarily focuses on the service department. Darren has worked with some of the top dealers in the country to develop

Today’s educated consumers seek information relevant to them and their ongoing ownership experience versus simply researching their next vehicle purchase. Scott Davis, president of DrivingLoyalty.com, will share with you technology driven solutions

When it comes to used cars it’s all about the money. Frank Alfano, used car workshop manager and in-store trainer for Tim Deese and Progressive Basics Used Car Manager Training School, will give you five easy ways to increase sales and net. Dealers

SEO investments alone are no longer enough to improve search engine results and social marketing effectiveness. Dealers and managers need to ensure that all bases are covered to stay relevant in the evolving digital landscape. It’s time to reevalua

Back by popular demand, the second Automotive Social Media Trend Study is packed with even more actionable findings! You will be among the first to see the results, including an analysis of sites from dealers attending the show and how car buyers are

Gain the unconditional love and devotion of your valuable customers.  Nate Sieveking, president at re:member group, explores the tools and tactics to keep your customers coming back for more, spending more with your dealership, and spreading the wor