You head to the Doctor and complain you are not feeling well. The doctor sends you for a battery of tests. You return the following week and you sit back with the doctor to review results. Then you notice a few things circled in red on the report. No

As times change, so do consumer desires. What hasn’t changed are the fundamental business practices which have led to customer loyalty for hundreds of years. That small shop owner in the early 1900’s kept his customers coming back through friendl

By Steve White and David Metter One of the hottest topics for dealers today is attribution – and it’s been a long time coming! Technology now exists which finally allows dealers to get a true picture of how their marketing influences consumers al

Ujj Nath shares his vision of the fate of multi-point inspections in this short video blog.

Bill Wittenmyer explains the concept of why dealerships should train their staff to “eat the big frog first” in this short video blog.

The biggest source of leads or lost business might be right under your nose. In this Freebie Friday quick tip, ELEAD1ONE partner Bill Wittenmyer shares why referrals are still the most important aspect of your business.

Have you ever suspected that a process is broken, but you’re not sure what to fix? Every dealer has experienced this at some point. Process breakdowns lead to problems that often aren’t spotted until they are revealed in a negative monthl

Most dealers view IT as merely an expense, a cost of doing business, rather than what it truly can be, an investment that can help bring revenue back to the bottom line. A perfect time to think about improving operational efficiencies and generating

Perhaps more than any other role in the dealership, the new car manager’s responsibilities are evolving rapidly. It used to be that new car managers would merchandise cars on the lot, order new inventory and negotiate dealer-trades. Now they mu