“Ask Jim” is an ongoing question-and-answer series with Jim Roche, Xtime’s vice president of marketing and managed services, on the pressing topics and issues within the fixed operations world. Question:  How can dealerships sustain profits in

A few months ago, Greg made a video about your content being stuck in 2005 and how dealers need to rethink their content strategy. Too often are there multiple pages with content like “get your *insert service* here in *insert city 20 miles away*�

These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing decisions. Car shoppers increasingly turn t

In this episode of Freebie Friday, Bill Wittenmyer explains why simply making follow up calls won’t help sell more cars and offers advice on what to do instead.

Andy Church shares a tip on how to make your manager’s meetings more productive and will benefit your entire dealership operations in this Quick Tip.

Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In part 2, I discussed w

Have you heard that direct mail is dead? I think it’s fair to say that mass mail is dead, but direct mail still has a place in your dealership’s marketing strategy. Quite simply, it’s about reach. Most dealerships can reach about 50

With the rise of social media, car shoppers browse these platforms to get real-time updates in the automobile industry as well as do some research about a possible purchase. The power of social media is undeniable. A recent study by Digital Air Strik

As dealerships face increasing competition amid shrinking margins, a strong CRM strategy should be the cornerstone of every dealership. Most dealerships, though, are still struggling to optimize their system. Many dealerships have invested in a new C