As profit margins continue to shrink on new vehicles, what’s your strategy to make up some of that lost profit? I’ve talked with dealers who are pushing more extras like extended warranties, buying more leads or hiring more staff. But we all know

One of the key struggles I continue to hear about from dealers is the inability to attract and retain employees. Turnover has become a normal part of the industry, but many sources report employees aren’t leaving for better pay – they’re lookin

 Do you think it’s better to guide a potential customer’s experience with our product, or let them experience it on their own? An example of this would be if you work at a dealership, do you let clients take their own test drives, or d

 Andy Church explains the importance of e-mail signatures in this Quick Tip.

 VP of Sales CDK Global Bill Wittenmyer shares why persistence is your best ally towards productivity in this Freebie Friday.

As the old adage goes, no one plans to fail, they just fail to plan. This could not be more true when it comes to service marketing budgets in dealerships. As new vehicle sales and gross margins decline, it’s natural to look for ways to cut exp

 Helion Technologies Founder & President Erik Nachbahr shares some tips on what dealerships should be looking for in an IT solution for their dealership.

A recent Google search for “customer experience” produced around 1.49 billion results. And refining the search to “customer experience in the automotive industry” reduced this to about 251 million results. Clearly, this is a subject that has

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep