Posts
Chrysler and GM Dealer Reinstatement Legislation
What dealers can expect through the arbitration process By the time you read this article, the deadline for Chrysler and General Motors dealers to seek a reinstatement of their franchise pursuant to new federal legislation may be near or already pass
Feb 1, 2010
New and Improved Privacy Notice
The Federales mess up again When I first stated following this development, I was reminded of a bad joke, modified to be (as much as I despise it) politically correct. “How many consultants does it take to change a light bulb”? Ten, one to hold t
Feb 1, 2010
Dave Parrott, Internet Sales Manager, Global Imports BMW
Dave Parrott, 52, Internet sales manager for Global Imports BMW-Mini in Atlanta, the top-selling BMW store in Georgia and No. 1 in the Sonic Automotive Group, says an eye toward continuous improvement, adoption of the best available technology, and a
Feb 1, 2010
Juan Teran, Sales Director, Dewey Automotive Group
Juan Teran, the 42-year-old sales director for Dewey Ford and Dewey Dodge Jeep, both located in rural Ankeny, Iowa, takes his inspiration where he can find it. He freely admits to converting from a typical “bricks and mortar” car guy to an Intern
Jan 10, 2010
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Dealer/GM NewsFinance & Insurance NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesProfiles of SuccessSales & Marketing
Ed Tonkin, NADA Chairman, Ron Tonkin Dealerships
Incoming National Automobile Dealers Association Chairman Ed Tonkin is a second-generation dealer from Portland, Oregon, who says he wants to help reshape NADA into a more efficient organization and involve more of the 62-plus directors around the co
Jan 10, 2010
Hired any Lazy Idiots Lately?
I find simply observing processes to be quite constructive. Sometimes just stepping back and carefully viewing how methodology is being carried out, yields the discovery needed to solve agonizing evils — and can be more effective than all the p
Jan 8, 2010
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Dealer/GM NewsDigital DealerFinance & Insurance NewsMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Putting ‘Spiral Integration’ Into Play
About 10 years ago I wrote my first article in Dealer magazine on the concept of “spiral integration.” The objective is to utilize each advertising medium’s greatest strengths to complement and enhance the effectiveness of other mediums and pro
Jan 1, 2010
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSales ManagementSales Strategies
Managing the Phone Conversation
Recently, I wrote an article, “Back to Basics,” about the need for salespeople to refocus attention on their phone interactions with customers. After listening to actual calls, mostly inbound, it was apparent that this important part of the sales
Jan 1, 2010
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Dealer/GM NewsDigital DealerFinance & Insurance NewsSales & MarketingSales ManagementSales Strategies
Is your Web Site Giving Car Shoppers What They are Looking For?
When shoppers visit your web site, are they greeted with an experience that is tailor-made to them? You already know that in order to be successful, you need to arm yourself with dynamic web site design, strong search engine optimization campaigns an
Jan 1, 2010