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Doing Business on the Dark Side

It’s no secret that automotive dealerships universally are dealing with shrinking customer counts in service and parts. Not only has the sudden and significant downturn in new unit sales impacted this figure, but the fact that vehicles only nee
Feb 2, 2010

Improve your Bottom Line with Purchasing

To survive 2009, you probably cut costs by eliminating positions and reducing salaries and benefits, curtailing spending on supplies and services while renegotiating pricing and terms with vendors. But is that effort organized in a way that will yiel
Feb 1, 2010

Personal Identity Theft – Is your Dealership Covered?

The idea that a dealer may be held liable for personal identity theft began to come up about 10 years ago. At that time most policies were silent on the matter, which meant that there may or may not be coverage depending on how the claims adjuster in
Feb 1, 2010

Protecting your Ad-sets: Part II

Back in 2005 I wrote an article on issues involved with protecting your valuable intellectual property, in particular marketing and advertising themes, trademarks and slogans. We continue to receive inquires from readers on copyright protection as we
Feb 1, 2010

Leadershift is the Fuel for Success

If your store doesn’t have it, better get it Coaching an individual by influencing his view of CRM processes into a positive growth potential is one of the most valuable investments leaders can give their team. “Cosmetic managers” (old school)
Feb 1, 2010

Out with the Old – In with the New

As we start a new year, many of us will perform a system “year-end” for the prior year. Before you run your DMS system year-end process, it might be a good time to find out what happens to your data and is there any way to prevent it. As an expla
Feb 1, 2010

Consumers Hold the Key to Continued Certified Pre-owned Sales Growth

By all accounts, as long as a supply of eligible vehicles is available, the growth in certified pre-owned (CPO) sales numbers is predicted to follow recent growth patterns of approximately 21% per year. Consumers are becoming more aware of, and confi
Feb 1, 2010

How Can you Impact Conversion?

Imagine a dealership that only tracks closing ratios against write-ups. That team may or may not be doing a solid job. If the write-up percentage against walk in traffic is good, then the team is performing. If the write-up percentage is poor, the de
Feb 1, 2010

All Roads Lead to Rome (Washington, DC)

I was recently on a trip to Sao Paulo, Brazil doing a used car school for Fenabrave (Brazil’s NADA). On the way to Brazil, while waiting in line at the food garden in the airport, I met a gentleman from Germany also traveling to Brazil. He and I st
Feb 1, 2010