We do a lot of brain busting determining how to generate sufficient stall revenue, so that the entire dealership’s expenses can be covered by service and parts.  Essentially we have established there are three distinct work types in auto service s

Did you know that offering a warranty on a new or used vehicle, even one that is limited in duration, can open a dealership up to litigation years after the warranty has expired? Many dealerships currently offer written warranties on new and used veh

Last year, Mike Jackson, chairman and CEO of AutoNation, commented that our industry’s operating benchmarks have not changed in half a century.  He was speaking specifically about our inventory supply and the long held belief that a 60-days supply

In past articles, I have spent much time discussing the types of insurance coverage most dealers carry. As a change of pace, I thought it might be interesting to discuss some lesser-known policies that, in the right circumstances, may be just what yo

Several years ago I shared my 10 favorite advertising/marketing books and got some great feedback from readers who bought and read many of them.  Let’s update that list to 2010 with a list of my 10 favorite new reads on advertising and marketing,

Number one for two years among Ford dealerships in Internet sales, Sam Pack’s Five Star Ford in North Richland Hills, TX, and the group’s other two stores in Carrollton and Lewisville, are some of the most respected dealerships in the country

For dealers, your store often tells the story of your life. This is especially true for those second- and third-generation dealers. Every day, your dealership puts on a show for the consumer. The customers are your audience and you are the director.

Click above to view the video of Matthew Belk explaining what he will be discussing at the 8th Digital Dealer Conference and Exposition: Real-life Online Sales Techniques. A short attention span discussion of what is working for dealerships online sa

San Ramon, CA ???March 15, 2010??? MediaTrac, LLC. (www.media-trac.com), a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs, announced today that it has reached a milestone