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An E-Marketing Update
It’s hard to believe that virtually no one understood the concept of e-marketing just 15 years ago. In 2010 the digital transformation of every aspect of advertising, marketing and communication is mind-boggling. I asked CBC’s e-marketing expert
Jun 10, 2010
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Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsLead Management & CRMSales & Marketing
ASP vs. In-House Servers: Which DMS Model is Best?
The time has come. Your dealership’s DMS contract with a large, expensive legacy provider is ending. Your search for a new DMS partner is beginning. Which DMS is best? The answer is: it depends what your needs are. One thing that’s certain is whe
Jun 10, 2010
Back-end Lender Repurchase Demands: A Hidden Land Mine in the Red Flag Rules
By now, most dealers are aware of the FTC’s Red Flags Rule and the potential liability they face if they do not adopt and implement an Identity Theft Prevention Program required by the Rule. Countless mailings, webinars and other communications fro
Jun 10, 2010
Can your CRM be your ILM?
I recently moderated a roundtable of Internet and BDC managers at the 8th Digital Dealer Conference in Orlando, Florida and one of the objectives of the attendees was to find a good ILM, DRM, ERP and CRM software. For many of us “old timers” out
Jun 10, 2010
The Case for Dealership Consolidation – But Who are the Buyers?
Since the fourth quarter of 2009, we have begun hearing about the next wave of dealership consolidation. The public companies continue to report their interest in acquisitions, though they are admitted “bottom fishers.” Similarly, many private de
Jun 10, 2010
Where Did that Come From? Obsolescence You Didn’t Know Was There
Traditionally obsolescence has been defined as parts that have not had a sale in anywhere from six months onward, the time frame dependent on the source defining the term. Over the last few years the manufacturers and importer/distributors have reduc
Jun 10, 2010
OEMs Continue to Play Hard Ball with Dealers
A number of going-forward GM dealers recently received an unexpected “welcome letter” from New GM. The welcome letter did not include words of encouragement or a thank you for hanging in there through GM’s bankruptcy mess. Instead, New GM�
Jun 10, 2010
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Dealer/GM NewsFinance & Insurance NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesProfiles of SuccessSales & Marketing
Bruce Qvale, Qvale Auto Group
You hear the name Bruce Qvale (pronounced kevallee) and probably think it sounds familiar. That’s because it is, especially if you have a fondness for exotic sports cars. The Qvale family maintains a long-respected and eclectic history within the U
Jun 1, 2010
Audit Your Suppliers to Reduce Costs and Improve Compliance
Businesses couldn’t survive without a vibrant network of suppliers providing a wide range of equipment, services and supplies to sustain and support the enterprise. High performing suppliers bring consistent value by providing quality goods and ser
Jun 1, 2010