Posts
Protect Yourself with Out of Area Deliveries
I’ve had the pleasure to travel to or live in other cultures, mostly because of my dad’s career in the Air Force. I’ve lived in Okinawa and Germany, South Carolina and Texas, California and Illinois. Each of these areas or countries has differi
Oct 1, 2010
Posts
Body ShopDealer/GM NewsFinance & Insurance NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesService
Use of Non-OEM Parts in Repairs Could Expose your Dealership to Liability
Many dealerships perform bodywork and mechanical repairs on vehicles which have been in accidents. Generally these repairs are paid for by insurance companies who are doing their best to repair a consumer’s vehicle for the lowest possible cost. One
Oct 1, 2010
Customer Pay Service Work is Declining – That’s Great News for You
As an automotive professional, you always want to stay informed on the latest trends in the industry. Economic forecasts, social behaviors, stock market fluctuation, and shifting political winds are all contributing factors in helping you “know wha
Oct 1, 2010
Posts
Dealer/GM NewsDigital DealerLead Management & CRMSales & MarketingSales ManagementSales Strategies
The Challenge of Scale, Span and Shift
Today’s progressive auto dealer faces three difficult challenges: limited scale, broad span and significant marketplace shift. How he responds to these three challenges will determine how successful his dealership will be. First there’s the issue
Oct 1, 2010
Posts
Dealer/GM NewsDigital DealerLead Management & CRMSales & MarketingSales ManagementSales StrategiesTechnology
Get Creative! Become an Automotive Story Teller
So, you’ve been assigned the responsibility to write the vehicle comments on behalf of your store. While this may be Internet Sales 101, it is more than apparent that dealers can use a refresher course now and again. As I research dealership after
Oct 1, 2010
Jim Flint, Director of Interactive Sales & Marketing, John Eagle Auto Group
Jim Flint, Director of Interactive Sales & Marketing for the John Eagle Group, in Texas, talks about how the group on track to sell 9,000 vehicles out of the Internet department this year, up from 7,000 in 2009. Tell us about the history of the J
Oct 1, 2010
Posts
Dealer/GM NewsFinance & Insurance NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesProfiles of SuccessSales & Marketing
Mike Reichenbach, Ford Lincoln Mercury
Prior to becoming a dealer, Mike Reichenbach was a factory guy working at Ford Motor Co. After deciding automotive retail was the place to be and going to work for Tim Stewart Ford, Ford called on him three different times to act as interim general m
Oct 1, 2010
It Turns Out You Can Fix Stupid — Part 2
In my last column I wailed about free or dirt cheap oil changes, no appointments, and ridiculous commitments impossible to meet, which are too often creating the “perfect service storm.” Only this week I witnessed customer after customer
Sep 13, 2010
Get Tough, Take Control of Flat Rate Hours
Of course I am speaking of the all important, yet fleeting Flat Rate Hours here. These are the family jewels of service and without their fabrication; both service and parts would wilt like the Celtics in the fourth quarter of a game seven champion
Sep 2, 2010