Today’s progressive auto dealer faces three difficult challenges: limited scale, broad span and significant marketplace shift. How he responds to these three challenges will determine how successful his dealership will be. First there’s the issue

So, you’ve been assigned the responsibility to write the vehicle comments on behalf of your store. While this may be Internet Sales 101, it is more than apparent that dealers can use a refresher course now and again. As I research dealership after

Jim Flint, Director of Interactive Sales & Marketing for the John Eagle Group, in Texas, talks about how the group on track to sell 9,000 vehicles out of the Internet department this year, up from 7,000 in 2009. Tell us about the history of the J

Prior to becoming a dealer, Mike Reichenbach was a factory guy working at Ford Motor Co. After deciding automotive retail was the place to be and going to work for Tim Stewart Ford, Ford called on him three different times to act as interim general m

In my last column I wailed about free or dirt cheap oil changes, no appointments, and ridiculous commitments impossible to meet, which are too often creating the “perfect service storm.” Only this week I witnessed customer after customer

Of course I am speaking of the all important, yet fleeting Flat Rate Hours here.  These are the family jewels of service and without their fabrication; both service and parts would wilt like the Celtics in the fourth quarter of a game seven champion

In my early years in the auto retail industry a dealer told me, “You cannot cut your way to a profit.” At the time, the comment perplexed me. It seemed to ignore a fundamental business fact. Specifically, profit is simply the difference between y

Dealers need to be wary of “warranty repair shoppers.” Sometimes, for various reasons, a car owner has decided he or she wants out of the vehicle. The disgruntled consumer is convinced the car is a “lemon” and nothing will change that person�

If you ask 10 service managers to define the perfect pay plan for service advisors, you will get ten different answers. Few topics stir the emotions of management and employees more than that of personal income. Over the years, I have worked with tho