Posts
People and Processes: Creating a Synergy Between the Two
People (pee-puhl) noun 1) Human beings 2) The followers or subordinates of a leader or manager Processes (pros-es-iz) noun 1) A systematic series of actions and operations directed to an end 2) a series of changes taking place in a def
Jan 14, 2011
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Dealer ManagementDealer/GM NewsF&I ManagementFinance & Insurance NewsPre-Owned Sales & Marketing Strategies
Do You Know Your Punishment?
The National Football League is fining players up to $50,000 for helmet to helmet hits. The government recently fined Barclay’s Bank to the tune of $176 million for violating the OFAC requirements. Some dealers have a fine system in place in which
Jan 14, 2011
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Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsInventory ManagementLead Management & CRMSales & Marketing
Becoming a Web Centric Dealer
In today’s high-performing dealership, the web is the strategic center. What does it mean to be web-centric? It means that everything is built around web-based systems. These web-based systems help to: • attract customers • ensure rapid, high-q
Jan 14, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Speaking the Customer’s Language
In a recent article, I presented the need for dealers to take a proactive approach to dealership reputation management. The premise of the article was that dealers who are in tune with the way customers prefer to do business should find ways to extol
Jan 14, 2011
The Benefits of a Strong Arbitration Provision
Our clients are always looking for ways to minimize legal fees and reduce the number of lawsuits. There are many steps dealers can take to try to prevent litigation, which we frequently explore in these articles. One way to reduce litigation expenses
Jan 14, 2011
Ed’s Picks – Tools You Can Use From 2010 SEMA
Each November, some 100,000 plus aftermarket and new vehicle manufacturer personnel, gather to view the latest in parts, accessories, tools, equipment, wheels, tires, performance enhancements, customization, car care, business services, and restorati
Jan 14, 2011
Using Technology for the ‘Why’
One of my favorite dealer clients once said to me, “All I get is ‘What,’ stuff all day; I’d like to see some ‘Why’!” He went on to explain that he only gets reports of what is wrong: expenses are high, we’re out of cash, we’re los
Jan 14, 2011
The Simple Rules of the Business
There is a simple rule of business that we all want to live by. It’s not that we forget that this simple rule is our guide to success, it’s that we get so overwhelmed with many things that we take our eye off the net “ball.” You all have said
Jan 14, 2011
Media Madness 2011
The question I’m asked most often is “What advertising mediums should I use, and what percentage of my total ad spend should they be?” Unfortunately, there is no easy ‘one size fits all’ answer. We’ve had more media additions, deletions a
Jan 14, 2011