Every few months, I ask one of my law partners to share with you the issues they are seeing in their area of our motor vehicle dealer practice. This month, Rob Byerts, describes the myriad of regulatory and compliance issues with which he is assistin

Ford’s new plan for Lincoln Here we go again. Another manufacturer plan for its dealer network that invariably leads to more dealers being strong-armed into spending money or giving up their franchise. As of the date I write this column, Ford has a

Since manufacturers are only building on demand, are you aware that you could probably pile up all the gold in the world solely on the empty spots in your new car lot? The reason why gold is so valuable is because the total supply of world gold could

Now is the perfect time to begin planning for expense reductions in 2011 if you haven’t already done so. From the supplier and expense side of your business, if you are like most dealers, you have the following facts to contend with: Active managem

As we head into the holiday season, this is the perfect time to get focused on creating a more effective advertising message and media plan. I’d like to suggest a two-pronged program that will help you define both: focus groups and message manageme

As we all know, we wouldn’t be where we are if we weren’t good at something. If you’re like me, you probably have one good thing that you do better than most anyone else. And, if you’re really like me, then you have no trouble telling anyone

The arrival of a lead is the moment of truth. Best practice is to execute a multi-vehicle price quote right away every time, followed by a phone call in 10 minutes. The dealer who consistently delivers his customer a 10-minute call in response to an

Cross training and team building are critical Are your business development and Internet sales teams integrated with your experienced sales team, as documented in your store’s playbook? If you do not have a defined process with a back-up plan for e

Alex Jefferson is the Director of Internet and Sales Training for the Proctor Dealerships in Tallahassee, FL. He sits down with Digital Dealer magazine and shares his insight of where technology is going in automotive retail, the changes the industry