Which is harder: knowing or doing? Almost everyone understands that “doing” is harder than “knowing.” I agree, but the first step in the knowing/doing process must be, by necessity, “knowing.” It is the height of absurdity to demand that

The only tattoo I have is the scar from a smallpox vaccination I received when I was ten. Everyone in school received the vaccination. Everyone has the scar tattoo to prove it. These vaccinations were apparently mandated by a governmental agency whic

In last month’s article, I opened with the thought that one of the reasons salespeople fail to make a connection with online customers is the continued use of outdated responses to shopper questions and concerns. These responses fail to influence c

Of the 20 books I’ve read on advertising in the past year, two stand out as must reads for anyone involved in dealership marketing. The first is “Cashvertising” by Drew Eric Whitman, published in 2009 by Career Press. Whitman has taught the psy

“Sourcing mode” is a term that applies to those that are always shopping for a great price, and are always adding new suppliers that have the latest and greatest pricing for the supply or service they are responsible for buying. Sometimes your te

Hello and welcome to this week’s edition of Beggs on the Used Car Market. Thanks for tuning in. The slightly delayed spring market was still present on the auction lanes this past week.  Activity was great, values were solid with 55% of the adjust

Thought I would share with you a letter I recently sent to a newly elected member of the United States Congress. As you peruse, consider giving similar encouragement to your Congressman. Honorable Daniel Webster United States Congress  Dear Congress

Tackling the tough issues with grit and optimism is something the Scott Family has been doing for four generations.  So when the recent economic downturn hit the automotive industry, Dealer Principal Andy Scott and his son Douglas P. Scott met its c

Now that the recession seems to be easing a bit and dealers are picking up, especially in the pre-owned department, there is one lesson I know I learned at Progressive Basics, along with the dealers we work with on a monthly basis learned. That lesso