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Audi to Advertise During Super Bowl XLVI

HERNDON, Va. — Audi of America announced that it will advertise during Super Bowl XLVI, the brand’s fifth consecutive time as an advertiser in the big game. San Francisco-based Venables Bell & Partners is creating the spot. “The
Nov 23, 2011

New Ads for Chrysler 300 Feature 1917 Poem by Michigan Poet Laureate Edgar A. Guest

Auburn Hills, Mich. – Words written nearly 100 years ago by a Michigan poet laureate about never quitting or running from adversity are just as true today in capturing the resolve of the people of Detroit and Chrysler to overcome obstacles and
Nov 23, 2011

Ford Wins 2nd Annual Green Marketer of the Year Award

According to Nielsen’s blog, Ford Motor Company was awarded the company’s 2nd annual Nielsen Automotive Green Marketer of the Year award. The award was presented at the Los Angeles Auto Show to Ford for its marketing campaigns surrounding its gre
Nov 23, 2011

Chrysler Uses Music Awards to Feature Fiat 500

LOS ANGELES — The all-new 2012 Fiat 500 performed alongside Jennifer Lopez during her performance of “Papi,” at the 2011 American Music Awards® (AMAs) held at the NOKIA Theatre L.A. on Sunday evening. “The FIAT Brand is honor
Nov 23, 2011

Super Bowl Ads 2012

Super Bowl XLVI is less than three months away, and marketers are already planning their television ads for the big game. According to a story from AdvertisingAge, automotive companies that have already announced they will be advertising during the f
Nov 23, 2011

TrueCar.com Provides Best New Car Deals During Black Friday Weekend

SANTA MONICA, Calif. — Forget the mall or department store, and the long lines that await shoppers on Black Friday and the upcoming weekend. TrueCar.com suggests car buyers take advantage of some amazing deals available on 2011 and 2012 models
Nov 23, 2011

Hyundai Unites with the Recording Academy as Official Vehicle Partner

COSTA MESA, Calif. – Tapping into the power of music, Hyundai joined forces with music’s biggest brand – The Recording Academy® (internationally known for the GRAMMY Awards®) – to become its “Official Vehicle Partner.” The multi-year p
Nov 23, 2011

Subaru Kicks Off Fourth Annual “Share the Love” Event

CHERRY HILL, N.J. — Subaru of America kicks off its fourth annual “Share the Love” event Saturday, November 19.  This year’s campaign features five charitable beneficiaries and even more love, thanks to support from the Faceb
Nov 23, 2011

Image Facilities — If You Build It, Will They Come?

Before the credit crisis, many dealers felt an investment in real estate was relatively riskless. Retail real estate prices had steadily increased for years. Few considered the possibility of a national decline in real estate prices. Manufacturers to
Nov 22, 2011