When you read the forward from the book: “Marketing Used Cars” written by Paul G. Hoffman and James H. Greene, which is the article for this month, it will amaze you that absolutely nothing has changed in sound business principles in our

PALO ALTO, Calif and EMERYVILLE, Calif. – Consumers are positively engaged and highly loyal to the brands they choose to follow and “like” on social networking sites like Facebook, Twitter, LinkedIn and others. But according to the findings of

DALLAS, Texas — Rene’ Isip, owner of Dallas-based Toyota of Lewisville, believes that people are the key to running a successful car dealership.  It’s just that while people have stayed relatively consistent through the years, the ways to

Don’t forget the lessons learned during dealer reinstatement arbitrations  General Motors has published dealers’ Retail Sales Performance Reviews for the calendar-year-to-date June, 2011. The report has also been posted on GM’s DART website. T

STRONGSVILLE, Ohio – Super Bowl 2012 weekend now has an exciting added attraction in the Dallas-Fort Worth area. The Van Tuyl Group, an Irving, Texas-based company with more than 70 automotive dealerships across the country, has announced the esta

NEW YORK — TidalTV—an online video advertising platform and solutions provider—today announced the launch of the industry’s most comprehensive set of audience targeting products for the automotive industry.  The products enable loca

Jenkintown, PA – Goodway Group, a digital media custom audience platform, recently launched Go Live, a new display ad creative product driving better results for Tier II automotive advertisers by reducing the time it takes to get new incentives liv

All dealerships have the opportunity this month to shape a better and more profitable 2012 by taking some decisive action. For the past few months these articles have focused on reducing costs, checking in on your profitability, identifying a strateg

Madison, Ind. – As part of the celebration to commemorate the 15th anniversary of SmartLift®, the world’s most popular inground lift, Rotary Lift conducted a campaign to give away the 50,000th SmartLift. Thousands of entries were received, an