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Toyota Debuts Newly Designed Facebook Page as One of Selected Brands for Launch
TORRANCE, Calif. – Toyota Motor Sales (TMS), U.S.A., Inc. unveils its newly designed Facebook® Page layout today, as one of the premiere brands that were selected to participate in the initial phase of the new Pages for brands. The new Page timeli
Feb 29, 2012
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Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Why Does your Team Still Stink at Maximizing Inbound Phone Calls?
Ask every dealer you know if they’d prefer a phone up or an email lead and 99% will say “phone up hands down.” This makes sense, since a phone up is usually lower in the purchase funnel and (when handled properly) delivers a much higher closing
Feb 29, 2012
Jaguar Takes Next Step in Global Transformation with Launch of a New Contemporary Jaguar Brand Strategy
MAHWAH, N.J. — Jaguar is launching today a new global brand direction and marketing campaign, themed “ALIVE,” which introduces the famed British brand to luxury consumers in a new modern context. The brand direction is driven by th
Feb 29, 2012
Global Advertising Spend to Increase by 4.9% in 2012 to Over $465 Billion
BOSTON, MA – Following 3.8 percent growth in 2011, global advertising spending is expected to grow by 4.9 percent in 2012 to $465.5 billion, according to the latest Global Advertising Forecast from Strategy Analytics. Although total US advert
Feb 29, 2012
Subaru Launches FirstCarStory.com Allowing Car Lovers to Share Their First Car Experiences Through Animated Storytelling
CHERRY HILL, N.J. — Subaru of America, Inc. announced the launch of its First Car Story campaign supporting the all-new 2012 Subaru Impreza. The campaign hub, FirstCarStory.com, features a groundbreaking animation generator that allows users to
Feb 29, 2012
DealerTrack Announces Pricing of Private Offering of $175 Million of 1.50% Senior Convertible Notes
NEW YORK — DealerTrack Holdings, Inc. (“DealerTrack”) announced the pricing of its private offering of $175 million aggregate principal amount of 1.50% senior convertible notes due 2017 (the “Notes”) to be sold to quali
Feb 28, 2012
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Dealers upselling more F&I products with MyStar™ Personal Assistant program
Dallas, TX –Since the Finance and Insurance Department is one of the most valuable profit generators at any auto dealership, finding new ways to “unlock” customers and keep the average PVR high is paramount. That’s why MyStar™ Personal Assi
Feb 28, 2012
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Dealer/GM NewsFinance & Insurance NewsFixed Operations NewsPre-Owned Sales & Marketing Strategies
Nissan Issues Two Recalls
Nissan North America is issuing two recalls to fix problems with the tire pressure monitoring system and the fuel pressure sensors on certain vehicles, the National Highway Traffic Safety Administration’s website said. The first recall includes abo
Feb 27, 2012
Statement by Honda Regarding Power Tailgate Strut Recall
TORRANCE, Calif. — Honda will voluntarily recall approximately 45,800 model-year 2008 and early-2009 Odyssey EX-L and Touring vehicles in the United States to replace the two power tailgate struts. The gas-filled struts that help to raise and s
Feb 27, 2012