Posts
Posts
Dealer/GM NewsDigital DealerFixed Operations NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Consumer Reports: Buying A Used Car May Be a Better Deal Than Ever
YONKERS, N.Y. — With every passing year, buying a used car becomes less of a gamble according to a new analysis by Consumer Reports. Even the least reliable car-makers are gaining ground on the perennial reliability leaders, Toyota and Honda;
Mar 1, 2012
Manheim Completes Purchase of Dealers Services Corporation
ATLANTA – Manheim has completed, on schedule, its planned purchase of Dealer Services Corporation (DSC), which reinforces its commitment to provide inventory financing to independent dealers. DSC is a used vehicle floor plan company for independen
Mar 1, 2012
Edmunds.com: Low Incentives Spending Suggests Big First Quarter for Automakers
SANTA MONICA, Calif. — February’s incentives spending on new car sales increased month-over-month but still came in at the lowest of any February since 2003, according to an analysis of Edmunds.com’s True Cost of Incentives® (TCISM).
Mar 1, 2012
TrueCar.com: New Car Transaction Prices Rise in February 2012
SANTA MONICA, Calif. — TrueCar.com, the authority on car pricing, trends and forecasts, estimated today that the average transaction price for light vehicles in the United States was $30,605 in February 2012, up $1,943 (6.8 percent) from Febru
Mar 1, 2012
Consumer Reports Automaker Report Cards 2012: Subaru Drives Into Top Spot as Honda Slips
YONKERS, N.Y. — Riding a wave of impressive redesigned models in the last few years, Subaru for the first time has earned the top score in Consumer Reports automaker report cards for 2012. Subaru’s score of 75, two points higher than last
Feb 29, 2012
Toyota Debuts Newly Designed Facebook Page as One of Selected Brands for Launch
TORRANCE, Calif. – Toyota Motor Sales (TMS), U.S.A., Inc. unveils its newly designed Facebook® Page layout today, as one of the premiere brands that were selected to participate in the initial phase of the new Pages for brands. The new Page timeli
Feb 29, 2012
Posts
Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Why Does your Team Still Stink at Maximizing Inbound Phone Calls?
Ask every dealer you know if they’d prefer a phone up or an email lead and 99% will say “phone up hands down.” This makes sense, since a phone up is usually lower in the purchase funnel and (when handled properly) delivers a much higher closing
Feb 29, 2012
Jaguar Takes Next Step in Global Transformation with Launch of a New Contemporary Jaguar Brand Strategy
MAHWAH, N.J. — Jaguar is launching today a new global brand direction and marketing campaign, themed “ALIVE,” which introduces the famed British brand to luxury consumers in a new modern context. The brand direction is driven by th
Feb 29, 2012
Global Advertising Spend to Increase by 4.9% in 2012 to Over $465 Billion
BOSTON, MA – Following 3.8 percent growth in 2011, global advertising spending is expected to grow by 4.9 percent in 2012 to $465.5 billion, according to the latest Global Advertising Forecast from Strategy Analytics. Although total US advert
Feb 29, 2012