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Hyundai Launches Immersive Digital “Test Driving” Experience

Elantra GT, Coupe and Sedan appearing soon at a home near yours COSTA MESA, Calif. – Is your driveway in need of a makeover? The front of your home lacking a little pizzazz? Imagine dressing them up with an award winning Elantra model, with the sim
Sep 27, 2012

Miss(ed) Opportunity

I pay a lot of attention to car commercials, and I frequently lament that they miss an opportunity to appeal more effectively to women.  One of the key elements of any television commercial is the inclusion of visuals of happy customers looking at,
Sep 26, 2012

Succession and Growth

“What are your goals?” is the common question I present to clients and prospects. “We want to grow,” is the common response I get from dealers who have found a way to make decent money in indecent times. And as though we were talking about bu
Sep 25, 2012

Car Care Council Announces Fall Airing Dates For Car Care Clips

As part of its web video series, the non-profit Car Care Council will be releasing four new segments of its award-winning consumer video, “Auto Service and Repair: What to Expect,” to the council’s YouTube channel, Facebook page and Twitter fee
Sep 24, 2012

New SkyLINK Service Provides Early Detection of Stolen Vehicles

SkyLINK Early Theft Detection instantly notifies vehicle owners via smartphone when their car has moved Inilex®, a leading provider of aftermarket telemetry solutions for vehicles, is helping motorists ensure the safety and security of their vehicle
Sep 21, 2012

New app from Preferred Warranties Puts F&I Presentations on Dealers’ iPads

Orwigrburg, PA — A new marketing tool from Preferred Warranties Inc. allows dealers to use iPads to customize and compare protection plans, financing options and insurance products for customers anywhere on the lot, at any time during the sales
Sep 21, 2012

Used Vehicle Trade-in Equity on the Rise

MCLEAN, Va. — A declining supply of used vehicles, strong consumer demand and improving vehicle quality have resulted in higher trade-in equity on many used cars and light trucks. “Higher trade-in equity on used vehicles will help facili
Sep 21, 2012

instaVIN® Extends 49 Cent NMVTIS Vehicle History Reports for California Dealers

SAN DIEGO — instaVIN™ announced the extended availability to California auto dealers, access to NMVTIS vehicle history reports from instaVIN for just $.49 each. This is the industry’s best price for a full Vehicle history report including N
Sep 21, 2012

Audi A8, Jeep Wranlger & Nissan Xterra Show Strongest Segment Increases For 2-Year-Old Models

According to Ricky Beggs, Senior Analyst at Black Book, with 2013 models now at dealerships, the used-car birthdays have officially taken place among segments. Following is a breakdown of the top percentage changes for prices as 2011 model-year vehic
Sep 21, 2012