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Ford Looks Ahead to 2013, Publishes Inaugural Trend Report Revealing Key Consumer Insights
NEW YORK –Ford is releasing its first-ever trend report, Looking Further with Ford, revealing predictions about consumer habits and behaviors expected to shape 2013 and beyond. From the return of trust in companies and brands to the rise of persona
Dec 7, 2012
Information Required by Insurers – What are They Looking For?
Preparing for an insurance bid process or even your renewal can be time consuming. It seems like every insurance company has their list of required information. The reality is that the majority of the information is required by all insurers. But, wha
Dec 7, 2012
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Dealer ManagementDealer/GM NewsDigital DealerInventory ManagementPre-Owned Sales & Marketing StrategiesSales & Marketing
Three Ways to Reinvent the ‘Road to the Sale’ and Improve Gross Profits
When I came up in the car business, I was taught the 10-step “Road to the Sale.” As most dealers know, this traditional sales method assesses a customer’s needs, builds rapport and highlights the features and benefits of a specific vehicle. It
Dec 7, 2012
ADP-PCMI Agreement Offers Dealers, Agents and Administrators Integrated Tools for Selling and Servicing Aftermarket Products Including Extended Warranties
Des Plaines, IL – PCMI Corporation has signed a bi-directional integration agreement with ADP Dealer Services to improve the capabilities of PCMI’s cloud-based software solutions that enhance how auto dealers sell, service and administer extended
Dec 6, 2012
Hook with Emotion, Close with Logic
I have been a student of advertising/marketing psychology since I was 15 and I am always fascinated with the hooks, gimmicks, triggers and motivators that move people and ring cash registers. Even after 40 years in this business, I’m still captivat
Dec 4, 2012
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Edmunds.com Advises Holiday Car Buyers how to Properly Review Car Sales Contracts Before Closing the Deal
SANTA MONICA, Calif. — As car shoppers rush to land a good holiday deal this month, Edmunds.com, the premier resource for car shopping and automotive information, advises all buyers to take a moment to carefully review their sales contracts before
Dec 4, 2012
Compli Hires Jason Porter as Vice President of Sales and Marketing
Porter brings a wealth of knowledge and sales experience to his role and will focus on building out Compli’s sales team and opening new markets for the company. Portland, Ore. – Compli®, the nation’s trusted provider of HR and complian
Dec 4, 2012
Insure.com adds A.M. Best Ratings to its “Best Insurance Companies” Consumer Review Tool
Foster City, Calif. – Insure.com has incorporated A.M. Best ratings into its insurance customer satisfaction ratings tool. The website’s Best Insurance Companies tool allows consumers to view ratings for large carriers for customer service, claim
Dec 4, 2012
KAR Auction Services Announces Secondary Offering of Common Stock
Carmel, IN – November 30, 2012 – KAR Auction Services, Inc. (NYSE: KAR) (the “Company”) announced today the commencement of an underwritten offering of up to $200 million of its common stock by existing stockholder KAR Holdings II, LLC (the �
Nov 30, 2012