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Young Car Buyers Shift Preferences from Japanese to U.S. and Korean Brands, Reports Edmunds.com

SANTA MONICA, Calif. — American auto brands are gaining strength with younger buyers in the U.S., while their Japanese rivals have taken a big step back, reports Edmunds.com, the premier resource for car shopping and automotive information. Accordi
Mar 21, 2013

From Dealer to Leader: United Nissan’s Speedy Service Teaches Quick Boosts in Sales and Morale

From Automotive News, an interview with United Nissan’s Owner Don Foreman reveals management tactics for the service office to please customers, raise morale and improve sales. Learn about preparing easier rentals for people being serviced that
Mar 21, 2013

Reverse Auctions, Fad or Future?

From Entrepreneur.com, successful new start-up Yumani takes auctions to the consumer. Retailers do the bidding, and the lowest auction “wins”. A sign of the changing, consumer-geared environment? See more below: Click here to read more on
Mar 20, 2013

Marketing Has Evolved; Evolve With It

From Entrepreneur.com, any dealer-marketer should take these market changes into consideration when approaching this generation of opinionated consumers. Get recommendations on good self-analysis tactics, such as how to improve rather than change, ad
Mar 20, 2013

e-Commerce Tips from the Gilt Groupe

The latest from Pursuitist, this interview with Alexis Maybank reflects on the relationship between the Gilt Groupe and ACURA, and the luxury shopping experience. Subjects include integration between online shopping, mobile technology and how customi
Mar 19, 2013

Is Your Business Mobile? Accessibility & Branding in Brief

Insight from Market Leadership reminds dealers and business owners, both big and small, to make their messages short and sweet. Brevity in business is essential for successful mobile marketing. Branding, target messaging and how to create content for
Mar 19, 2013

Simple Fix: LED Your Lot, Not Just Your Headlights

From AutoNews, a simple financial and maintenance fixer-upper that makes your lot displays look good: LED Floodlights. A major energy saver and long-lasting, replacing your bulbs will save you money, time, maintenance and showcase your lot, night and
Mar 19, 2013

How to Make Every Lead Count

From Sales Leadership Council, making every lead count takes more than just a day of cold-calling. Using CRM systems and formulas to revamp your sales teams’ workloads is just one tactic suggested here, and the importance of social media gets a
Mar 19, 2013

Online Reputation Management, Simplified

Learn ways to diminish bad reviews, improve your reputation and gain sales through SEO. The following video is very straightforward, easy to understand and features a minimum of acronyms:
Mar 19, 2013