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Dealer ManagementDealer/GM NewsDigital DealerLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementTechnology
Trading-In on the Success of Digital Retailing
In today’s Internet driven auto shopping environment and in the future, a dealership’s online sales and marketing strategies will need to constantly evolve in order to attract and retain customers while positively impacting their bottom-line. Dig
Sep 6, 2013
Posts
Dealer ManagementDealer/GM NewsDigital DealerLead Management & CRMLeadershipOwnershipPre-Owned Sales & Marketing StrategiesSales & Marketing
Get More Value From Your Website by Optimizing Your Lead Gen Tools
There are quite a few dealer website plug-ins designed to generate leads, but on many websites, how they are implemented, hampers the power of these tools. With a great call to action and by closely following the third party’s installation instruct
Sep 6, 2013
What is Your Higher Purpose, Your Noble Mission?
Your service department exists for the primary purpose of making money. The way you accomplish this is: By selling preventive maintenance so vehicles won’t break down By fixing vehicles that break down due to lack of preventive maintenance That’s
Sep 6, 2013
Wealthy Millennials Less Likely to Buy on Credit
Wealthy millennials less likely to buy on credit, according to AdWeek. Millennials are different from their parents, at least when it comes to spending. The Shullman Research Center surveyed adults with a household income of $75,000 plus on their spe
Sep 6, 2013
Top 9 Vehicles with Best Resale Values for 2013
Top 9 vehicles with best resale values for 2013, from Wall Street Cheat Sheet. For some, a car is a long-term, tangible investment that will repay its owner with years upon years of service before ultimately succumbing to old age and the harsh paces
Sep 6, 2013
2014 Volvos Recalled for Electrical Gremlins
According to MSN Autos, 2014 Volvos are being recalled for electrical gremlins. Volvo is recalling 8,133 cars for electrical gremlins that can cause the headlights, wipers and other features to malfunction, according to filings with the National High
Sep 6, 2013
For the First Time Monthly CPO Sales Eclipse 200K
For the first time, monthly CPO sales eclipse 200K, according to Autoremarketing. For the certified pre-owned market, it truly might be the best of times. With leasing volumes at a record high, creating inventory for down the road, Autodata Corp. rep
Sep 6, 2013
Ahead of the Bell: August Auto Sales
Ahead of the bell: August auto sales, from Yahoo Finance. U.S. auto sales were so strong in August that it may have been the best month since May of 2007, when $3 a gallon gasoline set off panic buying of fuel-thrifty vehicles. LMC Automotive, an ind
Sep 4, 2013
Automakers Look to Smartphones to Attract Millennials
Automakers look to smartphones to attract millennial, according to NPR. Part of a series of stories produced in collaboration with Youth Radio on the changing car culture in America. In an effort to attract young people to cars, automakers have set u
Sep 3, 2013