From Market Watch: What do women want? The differences between men and women have mystified psychoanalysts, philosophers and divorce lawyers. Perhaps the keys to solving this age-old mystery are is in fact keys — car keys. Want to understand the ma

Online marketing vs. outdoor advertising, according to Stratosphere Studio. Lately, we’ve been talking a lot about the various ways that an auto dealership might elect to advertise itself. With so many media options available these days, it can be

The future looks dim for EV residual values, according to Left Lane. Electric vehicles may be cheaper to run than their gas-powered counterparts, but a new study shows that those savings might be outweighed by lower residual values. With a sticker pr

From Stratosphere Studio: How much would online marketing cost my auto dealership? Sometimes it can be a real guessing game trying to figure out how much money your auto dealership should spend on marketing in order to generate more business. There�

PR lessons from Ron Burgunday, according to Ragan.com. The much anticipated film “Anchorman 2” hits theaters on Wednesday, and the MediaSource crew can’t wait. As a team of trained television journalists turned PR pros, the legendar

Auto dealers would be wise to take their own advice and shop around when looking for a vehicle-wash system, with touchless technology providing many benefits over fiction-style washes Nirvana for the auto dealer is the customer who enters the showroo

Time and time again, automotive customers seek out dealerships that offer the best personalized customer service. Attention to customers’ individual needs and interests sets a great dealership apart from the rest, and keeps customers coming bac

As long as I have been in the car business, I’ve heard Salespeople and Managers jokingly use the cliché “Buyer’s are liars.” When I ask them when they believe buyers are liars, they all respond with the same answer, “When their lips are mo

Well, we are going into another whole era. That is “the battle of pre-owned, more so than new”. The reason for the competition becoming greater in not only independent retailers but in rental car companies retailing vehicles, the internet retaili