Enhanced AdWords Campaigns. Hummingbird. Conversational Search. There’s been no shortage of big headlines coming out of the Mountain View search giant in the last few months. What you haven’t heard about is the newest mousetrap in search engine m

For those of you attending the NADA convention January 24 – 27 in New Orleans, I will be leading a fixed ops workshop again this year. The workshop will be presented twice on Friday afternoon and again on Sunday afternoon. I hope you’ll be able t

Fumbling through your pockets or handbag to search for the right car key on a key ring is nothing but an obstacle standing between you and your destination. With keyless entry and pushbutton ignition, you can start your car and get to your destinatio

When Responsive Web Design hit the automotive space over a year ago, it was a brand new concept to many. The idea that dealers no longer needed a separate mobile site, but a single site with a Content Management System (CMS) that automatically adjust

A covenant is a contract. We make them when we ask someone’s hand in marriage, we sign one when we acquire a dealership franchise and agree to pay floor-plan. Whether informal or formal, employees make a covenant with their employer when they agree

“The customer knows in the first 60 seconds if you are trying to help them, or help yourself. The remainder of your time with them is directly affected by their perception of your intent.” An individual obtained a once in a lifetime appointment t

Auto dealers aren’t budget counselors, but what if they were? Think of the goodwill a dealer would create by helping customers to: Pay off their car’s loan sooner Build equity in their vehicles faster Improve their credit score – all just from

Having been in the car business for over thirty years, I have often been amazed at how some things just don’t make sense. For instance, most Americans from adolescence on have a special place in their hearts for automobiles. Having a car has always

Well troops, if we’ve ever had a real opportunity to capitalize on market share and improving volume and profitability in our stores, it is going to be in 2014. New car sales are over the top, as you well know. This means the opportunity for trade-