Marketing Strategies for achieving business growth, from The Guardian. It’s one thing to have a great product, but it will never be a success unless your potential customers know about it. That’s where marketing comes in. Neil Addley, man

A colleague of mine recently purchased a 2014 Subaru Outback from a local dealer. He ended up using TrueCar to give him confidence in the price he should pay for the new vehicle. I had to ask the obvious question: “Why did you, of all people, use T

From Huffington Post: Is this the car dealership of the future? For the average person, buying a car is a process wrought with unending frustration replete with all the drama of a daytime soap opera. Many people contend with Shakespearian levels of l

Used car demand to drive up values, according to Automotive Management Online. Following a lull in trading conditions, which saw values fall in the last quarter of 2014, the used car market is showing early signs of strength in January 2014. Accordin

The beginning steps of starting your own car dealership in Florida, according to JW Surety Bond. If you have an entrepreneurial spirit and are looking to start your own business, you know for sure that an auto dealership is a perennial favorite that

A quick how-to guide on search retargeting, from Marketing Profs. Most online marketers today are familiar with retargeting—the practice of serving display ads to users based on their online behavior. The most common form of retargeting is known as

According to Forbes, the first automotive-marketing transgression of 2014 has occurred. The first automotive-marketing transgression of 2014 has occurred. But remarkably, it had nothing to do with some misstep on social media. Instead, Nissan has end

10 Marketing trends to look out for in 2014, according to Entrepreneurs Business marketing last year was like a roller coaster ride. We saw new platforms, new channels,new roles and new tools pop up all over the place. It’s as though innovation

Building loyalty with social customers, according to Social Media Today. Brands big and small continue to struggle with how to respond to vocal customers on social media networks. It is hard, after all, to see your worst customer service moments shar