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Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsLeadershipPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
How to Handle Customer Complaints
How to handle customer complaints, according to Auto Scheduler Advantage. If you handle a customer complaint badly, this can lead to that customer telling their friends how terrible the services was — or perhaps even posting a negative review onlin
Jan 29, 2014
Volkswagen Drives Downloads, Dealer Visits With Game
Volkswagen drives downloads, dealer visits game, according to MediaPost. Remember when “branded games” were a signal for any respectable player to run for the hills? I was there. I remember seeing logos and mascots slapped onto tired and sub-par
Jan 29, 2014
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSales StrategiesSocial MediaTechnology
Boost Your Instagram Campaigns with these 5 Tools
Boost your Instagram campaigns with these 5 tools from Ragan.com. Instagram is an incredible tool for sharing visual pieces of your brand. It’s an increasingly popular platform for marketing campaigns. SumAll’s 2013 study of brands’
Jan 29, 2014
Ford repair shops must be certified to fix aluminum-bodied F-150
Ford repair shops must be certified to fix aluminum-bodied F-150, according to The Detroit News. Ford Motor Co. will require all repair shops to be certified if they want to fix the new aluminium-bodied F-150 that debuts later this year. The Dearborn
Jan 28, 2014
Why January Is a Great Time to Buy a Used Car
Why January is a great time to buy a used car, according to The Street. U.S. auto dealers just recorded their best December new-car sales in six years — making January a great time to buy used vehicles as firms scramble to unload all of the tra
Jan 22, 2014
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Dealer ManagementDealer/GM NewsFinance & Insurance NewsFixed Operations NewsLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
The Secret to Delighting Customers? Put Employees First
The secret to delighting customers, according to the Disney Institute. What motivates employees to go above and beyond the call of duty to provide this kind of a memorable customer experience? It’s not magic, but method. The theme park team didn’
Jan 22, 2014
What Marketers Need to Know About In-car Ads
What marketers need to know about in-car ads, according to Connected Cars Blog. CONNECTED CARS ARE MAKING ROOM FOR STREAMING AUDIO SERVICES As vehicles evolve and become more intelligent and connected, the opportunity for marketers to explore in-car
Jan 21, 2014
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Dealer ManagementDealer/GM NewsDigital DealerLeadershipMarketing StrategiesSales & MarketingTechnology
Local Car Dealerships Search for Growth Online
Local car dealerships search for growth online, according to ADWEEK. As thousands of consumers pour into Detroit’s North American International Auto Show this week to kick the tires of new models and concept cars, many will go back to their hometow
Jan 21, 2014
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Dealer ManagementDealer/GM NewsInventory ManagementMarketing StrategiesOwnershipPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
A Car Dealer’s Scientific Guide to the 10 Worst Used Vehicles
A car dealer’s scientific guide to the 10 worst used vehicles, according to Yahoo. Quality is something we all want when it comes to cars, especially older used ones. But how do we get it? I have been studying this question in one form or anoth
Jan 21, 2014