4 ways to outthink your competitors, according to Entrepreneur. In The Art of War, Sun Tzu wrote that “It’s more important to outthink your enemy than outfight him.” Even after 2,500 years, this maxim is still so universal and relevant.

It’s a question I’m hearing from dealers on a regular basis: “What are the pros and cons of inventory-based search marketing campaigns?” After all, when you look out your windows at a sea of new and used vehicles in need of buyers, it’s nat

Prenuptial agreements, often times, is a topic of discussion that arises from the diverse nature of succession planning when addressing the variety of issues that impact succession planning . These discussions generally amount to deep dives into the

A lot of my clients tell me the “process” that they went through to make a decision to hire a consultant. Most of the stories are embedded with much anxiety as to what to do. Client #1: This Dealer was on the fence as to whether his manager was �

Most automotive dealerships and businesses are currently doing some form of marketing. You may be sending out email newsletters, notifying your customers of their appointment times with quick text message reminders, and even advertising your vehicles

Selling is a transfer of emotion. If your advisors are knowledgeable, confident, and passionate about the services they are offering, then vehicle owners will be more likely to buy. “People buy confidence,” according to Danielle Wallace, Marketin

A young couple is buying a new car. They have completed the negotiations and are about to sign the paperwork in F&I when their babysitter arrives and drops off their children. The F&I manager says “I had no idea you had three children,

I attended this past year’s Digital Dealer Conference in Las Vegas. I walked away with great information for my clients, but I was still left wondering “where’s the compliance information?” Probably not the take away you’re still thinking a

The age-old game is still being played, just with new rules.One of my clients has a new Parts Manager in a new store, and it didn’t take long for the crooks to seek him out. Here’s how it went down. Day 1. The bum calls in representing himself as