The 10 best ways to generate traffic without Google, according to Search Engine Watch. Having a mix of trophy and long-tail phrases ranking in Google search engine results pages (SERPs) is the equivalent of manna from heaven to any online business. T

Greenwashing is the practice of claiming that your processes are environmentally stainable without proof. Greenwashing is visible in every industry, and is becoming especially prevalent when consumers seek out environmentally sustainable auto facilit

A scientific guide to hashtags, according to Social Media Today. Have you ever found yourself explaining hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few ye

Automaker Certified Pre-Owned (CPO) programs make it possible to get your hands on a used luxury car for the price of a new mainstream model, with the comfort that comes from a thorough inspection and extended coverage beyond the original warranty. T

7 social media tricks you might not know, according to Ragan. As social media community manager, I’m on social media daily. Over the years, I’ve built up a wealth of little tricks. They’re not complicated, and they can help you enha

Whether you think getting bonded is a piece of cake or you are rather unfamiliar with surety bonds, there are potential traps along the way of obtaining your dealership’s bond. Why fall in, when you can simply learn to avoid them? Many dealerships

How to be the worst email marketer in 10 easy steps, according to Marketing Profs. Trying to be the best email marketer possible is just too mainstream, if you ask me. Really, why not aim to be the worst one instead? Besides, from the looks of things

As the summer quickly approaches, your shop will see an increased amount of vehicles with Air Conditioning issues. Are you prepared? For the past ten years, the EPA has been enforcing guidelines for air conditioning technician and equipment certifica

From Stratosphere Studio: What is lifecycle marketing for body shops? We use a lot of different terms in the marketing world, so it can be confusing to keep up with all of them—especially as technology expands our opportunities for communication. O