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The 10 Vehicles With the Highest Resale Value

The 10 vehicles with the highest resale value, according to DailyFinance. Your car is a significant investment and should get at least as much consideration as you’d give any other equities. True, cars depreciate in value as soon as they leave
Jul 8, 2014

Body Shop Safe Practices Quick Guide

There are a variety of best practices that will keep your employees safe. Implement the following to protect your employees: Dry Clean-Up Dry clean-up methods, such as High Intensity Particulate Arrestor (HEPA) filtered vacuum systems, remove particu
Jul 8, 2014

‘Til Death Do Us Part in the Repair Shop

‘Til death do us part in the repair shop, according to Search Auto Parts. Until death do us part. That sounds kind of scary, but we all have heard that expression before. Most of the time, it refers to marriage. Marriage is defined as a formal
Jul 7, 2014

Auto shops try to keep up with rising sales, recalls

Auto shops try to keep up with rising sales and recalls, according to The Detroit News. The wave of record-breaking recalls is keeping dealership service shops humming — and some dealers think it will only get busier heading into the fall. Service
Jul 7, 2014

Congrats! You’ve Won a …Lawsuit!

Were you hoping to win a prize? Sorry, in my promotion no one wins, I just say that so you will come into my dealership. Doesn’t that sound awful? Unfortunately, it happens all too often in our industry. Dealers run sweepstakes where everyone is a
Jul 3, 2014

Three Simple Tactics to Increase Customer Loyalty

Three simple tactics to increase customer loyalty, according to Marketing Profs. For years, my business approach was this: If you make something truly remarkable, it will sell itself. I know, it’s very “Field of Dreams,” but that
Jul 3, 2014

Increasing ROI from Website Marketing

If it’s all about location, location, location in real estate, it’s all about leads, leads, leads for auto dealers. Not surprisingly, almost all are laser focused on keeping a high number of inbound leads flowing regularly. One obvious way to do
Jul 3, 2014

Digitally Engaging Your Target Customers

Most of us have had that dream where it is a day before graduation and you realize there is some class you have never been to and must pass top graduate. I bet there is a marketer’s version of that nightmare where a time traveler from the 80’s la
Jul 3, 2014

Private Buyers Lead Dealership Consolidation

Dealership buy/sell activity increased 60% in the first quarter of the year (see Chart 1). The increase is attributed to a rise in the number of sellers entering the market. Buyers, both public and private, have reported an increase in the number of
Jul 2, 2014