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Dealer/GM NewsLeadershipPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Help Customers Crossover
According to IHS Automotive, the demand for small crossover vehicles is outpacing sedan sales. As more motorists seek to move into crossover models, this trend offers tremendous growth opportunities for dealers who know how to best market to potentia
Jul 30, 2014
Using Consumer Complaints to Your Advantage
It’s inevitable at every dealership, customers will complain about something. The complaints may be formal lawsuits or informal discussions between customers and employees. How your dealership handles these complaints may be more important than the
Jul 30, 2014
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Dealer ManagementDealer/GM NewsExpense ManagementF&I ManagementFinance & Insurance NewsOwnership
Payroll, Pizza, and Technology
Technology has made fraud easier to spot. Our financial statement have hundreds of metrics; labor gross profit percent, expenses as a percent of gross, and gross profit per unit. Creating metrics of these items is the best way to tell if there are mi
Jul 29, 2014
Maximize Your Service Growth with 5 Simple Rules
Many dealers will sign up for a marketing product or service campaign with the intention of bringing more customers into their service department in order to increase their customer pay business, improve owner retention, raise CSI and of course build
Jul 23, 2014
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Dealer ManagementDealer/GM NewsDigital DealerDigital Dealer ConferenceLead Management & CRMLeadershipMarketing StrategiesSales & MarketingTechnology
5 Easy Steps to Mitigating Data Risk
If you knew your Dealer Management System (DMS) was going to be attacked and that your company would be on the brink of a data breach, would you change your data risk plan? Would you even know where to begin fortifying your plan to protect your com
Jul 23, 2014
Auto industry continues to grapple with challenges of cyber threats
Auto industry continues to grapple with challenges of cyber threats, according to AutoBlog. A telephone is not a telephone. It’s a computer that makes phone calls. A refrigerator is not a refrigerator. It’s a computer that keeps food cold
Jul 23, 2014
5 Automobiles That May Just Be Good Investments
5 automobiles that may just be good investments, according to Personal Finance Cheat Sheet. The Census Bureau estimates that close to 12 million new cars were purchased during the most recently reported year. During a search for a new automobile, app
Jul 22, 2014
The Value of Safety Coordinators
As we’ve discussed many times before, a strong safety culture is born from teamwork; however, every successful team requires a leader. To create this success you need an individual who is in charge of action items, and facilitates change. In regard
Jul 22, 2014
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Dealer ManagementDealer/GM NewsDigital DealerLeadershipMarketing StrategiesSales & MarketingSales Strategies
10 Marketing Lessons From the World Cup
10 marketing lessons from the World Cup, according to Marketing Profs. More than 2 Billion World Cup-related searches have been made since the event started on June 12. The opening game scored record ratings for ESPN, outpacing every other Cup dating
Jul 22, 2014