Danica Patrick likes to win. Who doesn’t? But she can’t get into winning position by just thinking winning. She has to train and think about all the things it takes to win at auto racing—how to pass at high speeds, how to keep control around ti

How to add mobile marketing to your body shop marketing plan, according to Stratosphere Studio. Since the invention of the smart phone, our lives have never been the same. Everywhere you look, people are constantly making use of mobile technology. We

The 3 things you need to do when you’ve upset your customer, according to Entrepreneur. Have you ever had a customer complain to you about your product or service? If so, consider yourself lucky. Why? Because most people with a complaint will s

Everybody, even remotely familiar with the auto industry, knows that 2014 has been the year with a record high number of recalls. Undoubtedly, this has hurt a lot of carmakers’ reputation and has created more than one problem for car dealers. B

Everything you need to know about the Millennial consumer, according to Entrepreneur. No demographic is as appealing to marketers as millennials, those folks born between 1981 and 2000. Many articles and studies have focused on reaching this elusive

7 myths about big data dispelled, according to Ragan. Big data: two words that invoke strong feelings in business and marketing. Everyone knows big data is out there and that they have it; they just don’t know what to do about it. Because of th

Cash for clunkers an even bigger lemon than thought, according to Fox News. The government’s “Cash for Clunkers” program – pitched as a plan to jump-start U.S. auto sales and clean up the environment by getting gas-guzzling vehicles o

Working at a dealership or auto services facility, you have a variety of OSHA regulations and consensus standards (like ANSI) to stay in compliance with. The problem is, there are so many of them that they’re hard to manage, even more so when the d

Smart ways to convert your service website visitors into leads, according to Stratosphere Studio. When we talk to collision repair shop owners about their digital marketing, a common concern among them is the process of acquiring leads. Because lead