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Length of car loans rises, helps fuel sales
Length of car loans rises, helps fuel sales, according to The Detroit News. New car and truck loans have ballooned to an average of 5 1/2 years from four to five years not long ago, allowing buyers to afford more expensive vehicles and fulfill their
Aug 25, 2014
Reduce Your Environmental Impact to Improve Business
Reduce your environmental impact to improve business, according to Search Auto Parts. When I spoke at an industry event earlier this year about our company’s efforts to “go green,” I didn’t focus on the environmental importance of that effort
Aug 25, 2014
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Dealer/GM NewsDigital DealerMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingTechnology
The Benefits of Responsive vs Adaptive Design
Over the past several years, mobile web use has nearly tripled, and now delivers more than 30% of web traffic. And though mobile users were assumed to skim headlines instead of actually reading articles, recent studies have shown that more and more u
Aug 22, 2014
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Dealer ManagementDealer/GM NewsPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Car Sellers Refine Pitch to Women
Car sellers refine pitch to women, according to Wall Street Journal. On a recent hot summer night outside Detroit, a 62-year-old woman sat in a chair watching the Telegraph Cruise, a classic-car parade on Telegraph Avenue in Taylor, Mich., when a str
Aug 22, 2014
Former CFPB Official Offers Buy-Here, Pay-Here Advice
Former CFPB official offers buy-here, pay-here advice, according to Used Car News. Rick Hackett, former Consumer Financial Protection Bureau assistant director and current partner at Hudson Cook, is advising buy-here, pay-here auto dealers of eight s
Aug 22, 2014
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Dealer ManagementDealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
Do You Have An Accurate View Of Profit Potential?
Do you have accurate visibility into the profit picture on each vehicle? After all, profit isn’t merely based on what you sold the car for minus what you paid to acquire the inventory. There are several other categories along the way that can erode
Aug 22, 2014
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Dealer ManagementDealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
Asleep at the Wheel
Asleep at the wheel, from Inventory Management Solutions. It is time to get a grip on your used car department. I see used car departments adrift with no one at the wheel. Who is in charge of the used inventory from acquisition to delivery at your de
Aug 19, 2014
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSales ManagementTechnology
New Research Indicates Dealers Need to Re-Think The Ad Formats and Published Offer Strategy at Their Websites
Findings: Tiny ad formats with targeted offers drive more than 4 in 5 website leads; Gradually ramping up value of published offers saves $18,000+ a month Dealers spend a pile of money to drive traffic to their sites, but there has been almost no res
Aug 18, 2014
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Dealer ManagementDealer/GM NewsDigital DealerInventory ManagementLead Management & CRMMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSocial MediaTechnology
Four Business Strategy Tips to Borrow from the Automotive Industry
When you look at successful businesses in the United States, the automotive industry stands out. Granted, car lots can be the butt of jokes at times, but the fact remains that there are millions of cars on the road, and many of them came from an auto
Aug 18, 2014