Volvo Will Try to Reinvent Auto Marketing With New Strategy, from Advertising Age. SVP Marketing Alain Visser Says: Personalization Is In and Sponsorship Is Out Volvo will almost double its marketing spend over the next five years and has vowed to sh

Shoppers Bite at Dealership Sweet Spots, from Wards Auto. Knowing what to put where on a website no longer is guesswork, says consultant John Quade. It’s your website, but it’s for your customers, marketing consultant John Quade tells dealers. �

Volkswagen Golf GTI and GMC Canyon signal a strong year for design, performance and value DETROIT, MI, Dec. 16, 2014—Today, Autoweek named the Volkswagen Golf GTI as its Best of the Best/Car for 2015, beating a group of finalists that includes the

Swapalease.com Offers Several Tips for Consumers Hunting End-Of-Year Lease Deals CINCINNATI, OHIO (December 15, 2014) – Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. Ho

Happy New Year! For those of you headed to the NADA Convention in San Francisco January 22-25, I will be leading a fixed ops workshop again this year. This article is a sneak preview of my presentation. I’ll also be covering the same material in a

TOTD: What Should VW Do to Sell More Cars in the U.S.?, from Motor Trend. November auto sales in the U.S. were revealed last week, and as usual, Volkswagen’s numbers were much lower compared to those of its rivals. Take the Volkswagen Jetta, fo

Clients frequently ask, “can my own OSHA documentation be used against me?” KPA receives this question frequently, and as such, myKPAonline is programmed to document your hazards correctly as well as to note your documentation’s deficiencies. U

Strong Sales Leadership Helps Black Book Deliver Profit-Driven Tools Across Automotive Channel LAWRENCEVILLE, Ga. (December 9, 2014) – Black Book® announced today that it has promoted Jared Kalfus to Senior Vice President of Sales where he will ex

New Solution Helps Marketers Prevent Costly Violations of Consumer Privacy, from LinkedIn Pulse. PHILADELPHIA, Dec. 9, 2014 /PRNewswire/ — LeadiD, the company bringing trust and transparency to customer acquisition intelligence, today launched