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Conference & Expo: October 14 -15, 2025
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Education, Simulation, Accountability

Education, simulation, and accountability! Let me just expand on this. If I want to train in golf, I don’t just watch golf on TV. While watching golf on TV I may become educated in golf, but then I need to train through simulation. I would need to
Jun 3, 2015

Your customers talk…so listen!

I went to the Apple Store the other day (something I’m sure a lot of us have done). You see, I roll with a 4 year old Macbook Air & I love it but the power cord frayed, died, stopped working. Being that I was at work working on some graphic
Jun 3, 2015

7 Ways Your Direct Mail Should Be Digital

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things ha
Jun 1, 2015

Think Like Your Customers: Their Most Influential Sources

Automotive shoppers, now more than ever, have a wealth of knowledge available at their fingertips. Where can a dealer place their offerings to find the right customer at the right time? The options in the digital space are virtually unlimited — pu
Jun 1, 2015

Don’t Let Mismatched Socks Get in the Way of Understanding Data and Today’s Car Buyer

I had the pleasure of attending the Digital Summit 2015 at Google’s headquarters this spring. The event was sponsored by Haystak and it provided managers from 100 dealerships the chance to visit the Googleplex and participate in a full day of activ
Jun 1, 2015

3 Ways Technology Drives Dealers to Succeed

I’ve worked with automotive manufacturers and dealers for more than 20 years, and the same challenges surface over and over again. Corporate teams struggle to successfully roll out new programs and initiatives across their network of highly dispers
May 27, 2015

Want to Be a Leader? 3 Simple Ways to Act Like One

Being a successful leader is about equal parts skill, intellect, inherent talent—and how you’re perceived. Here are a few simple ways you can adjust your approach, and boost your perceived authority and credibility amongst leadership, and the tea
May 27, 2015

How to Earn Respect as a Leader

In this adaptation from his new book, the CEO of Red Hat, Jim Whitehurst, shares advice for how to build credibility in an organization — especially if you are new to it, have a different background than others on your team, or are not in a positio
May 27, 2015

Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers

I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed
May 27, 2015