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The Bill of Rights for Car Dealerships

When you walk into your local barber/hair salon to get a haircut, you know you are dealing with a certified professional. This individual has acquired a license, passed a certification process, and received hours of training to trim or style your man
Jul 1, 2015

Dealer magazine Exclusive Interview with Bill Feinstein from Planet Honda

Planet Honda is one of the biggest dealerships in the country and will sell a combined 7,000 new and used vehicles this year. Located in Union, NJ, the store is in the uber-competitive New York market. While the pain of the recession in 2009 and 2010
Jun 30, 2015

Training that Sticks, Not Stinks

BDCs, CRMs, Elite Customer Service, Brand Expertise–these are all things you must know and master to be competitive in a dealership. But this information does not generally come naturally and training is a must in the automotive space. Training
Jun 29, 2015

Get To Know Other Departments Beyond Yours

Each month, dealers and their managers conduct a review of the previous month’s business. Included in this review are departmental gross, expense and net profit, as well as their individual contribution to the total dealership. Most meetings also i
Jun 29, 2015

Why Car Sales Should Be Your First Job After Graduation

The National Center for Educational Statistics (NCES) projects that nearly 2 Million students will be graduating at the bachelor’s degree level as the Class of 2015.(FAQ) Consider the fact that nearly 71% of graduates this year are bringing home an
Jun 26, 2015

Have You Put in Your 10,000 Hours?

I don’t know about you, but I read a lot of books. Recently, I was covering for Steve Hall, who had to leave town on business at the end of one of his classes. The class had just started taking their exam. I didn’t have my laptop with me, so I
Jun 26, 2015

DMS Inventory – Maximizing Gross Profit

Jim Sinegal, the co-founder of Costco once said, “We want to turn our inventory faster than our people.” There can be two meanings to this quote, the first being, “we hope that our employees will be with us a long time” and the second, “we
Jun 24, 2015

Dealers’ “Above The Fold” Website Obsession Could Lose Digital Customers

Today, everyone needs everything faster. Faster food, faster service, faster route to work. Your customers are no exception. If your sales or service department phone rings more than five times, you will likely lose that client. If a customer comes i
Jun 24, 2015

How Much Are You Leaving on the Table?

How effective is my team? How well are we doing on expense management? Are we leaving anything on the table? These questions are asked by every business, in every industry…especially when profitability is challenged or running lower than targeted l
Jun 24, 2015