Try not to take your eye off the ball when it comes to competing for sales. The manufacturer of your dealership’s brand of car has a very different focus than you do. Remember that if your manufacturer builds Chevrolets and you are a Chevy dealer,

We see a product advertised on TV, we find that product online, and then we purchase the product without doing any further research. If this sounds too easy, that’s because in the vast majority of cases, it is. Case in point? Only 2% of customers b

Fear is the greatest enemy you’ll ever encounter as an automotive professional. Fears appear on both sides of most sales situations so you really need to understand them and master how to overcome them. Hopefully, you’ll learn to recognize and co

Ok Service Managers, the temperature is hot, the shop is full and everyday you are wondering how you can get more vehicles through the shop to meet the summer demand. It’s upon us with a vengeance it seems. Every customer has planned that road tri

The term “Internet dealership” has become so pervasive that the words have all but lost their meaning. An Internet dealership is neither a virtual store nor a brick-and-mortar dealership that also happens to have a website. A true Internet dealer

Dealership data management systems collect and maintain mountains of data about your operation, your customers and your market. There is no doubt about the value of the information contained in those systems in enabling you to make the best possible

On the surface, one might think that website chat systems are very straightforward, that they’re all pretty much the same. They’re not the same and with one of the three most important components, the differences can be huge. When analyzi

Yesterday, we attended the Digital Dealer Workshop in Chicago, IL. I’ll admit, I was a little skeptic on who and what was going to be in attendance. We’ve attended some automotive conferences in the past where there were more vendors than dealers

We have done extensive spend management work in the dealership space over the last 15 years. One of the biggest changes I have seen in overall dealership expenses has been the growth in the marketing expenses and the vast array of marketing strategy