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Does Your Dealership Need a Traffic Cop?

Have you ever run a red light? Did you do it by accident? Not paying attention? Did you need to because you were in a hurry? Or maybe you did because no one was around and you just felt like it.
Apr 26, 2016

How One Dealership Found the Recipe for Success in Customer Engagement

Getting your customer’s attention and engaging with them can be a tough task these days. There is so much competition from other marketers -- customers are constantly barraged with messages from
Apr 26, 2016

How to Combat Loyalty Program Fatigue

The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards
Apr 22, 2016

5 Reasons Why Your Sales Department Shouldn’t Take that Phone Call

With today’s connected customer, there really are only a few types of phone calls your team will find themselves involved with. Gone are the days of a customer phoning and saying, “I need something good on gas for under $8,000; what do you have o
Apr 21, 2016

Customer Experience Investments More Vital Than Ever

The global commodity slump has hit Australia’s vital mining and oil sectors, and the Aussie dollar has also taken a beating in the last few months, falling more than 40 per cent since reaching a high of $1.10 against the US dollar in 2011 to around
Apr 21, 2016

Two Emerging Technologies to Attract In-Market Buyers That Your Dealership Should Consider

The world of electric and self-driving cars has more similarities to the changing digital marketing landscape than you might expect. To put it plainly, we’re all looking to digital advertising (electric)
Apr 18, 2016

Loyalty Is Much More Than a Transaction

According to a study by Colloquy, there are 3.3 billion loyalty program memberships in the United States, which averages 29 per household. Yes, loyalty programs are everywhere. From grocery stores,
Apr 12, 2016

DMS Systems and Windows 10

I was recently asked if a dealership should upgrade their computers to Windows 10, and how will it work with their DMS systems and factory? When it comes to change, it is human nature to avoid change.
Apr 4, 2016