Throughout the automotive industry, there are numerous methodologies in the advertising, marketing, and sales techniques hemisphere. However, in this vast market with tremendous competition,

Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience,

I bet that title got your attention. Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events.

BI Intelligence, Business Insider's premium research service, expects 94 million connected cars to ship in 2021, and for 82% of all cars shipped in that year to be connected. This

A few years ago, I was at a backyard barbeque when someone asked me what I do for a living. I jokingly responded, “I sit in a chair while people lie to me.” See, as a human resources professional

Dealers spend a lot of money on facilities, service and sales training and inventorying cars and trucks. Those are costs manufacturers would have to carry on their books if they insist

Working retail in the auto industry can certainly be taxing. Salespeople work 60-70 hour weeks to make a paycheck. Sales managers do so while also having to manage the sales team

You've probably heard the term "Doing good is good for business." Many studies support this statement. Companies that become involved in their communities and support good causes

When you're busy working on your computer, what do you do when you see a little pop-up message notifying you that it's time to download an update? If you're like most people,