“Remain vigilant and attentive to consumer business practices” was a compliance firm’s message to dealers regarding last week’s federal appeals court ruling that the Consumer

An online survey of more than 200 adult-aged car buyers found high dissatisfaction levels with how dealers resolve complaints.

The dictionary defines manifesto as “a declaration of the intentions, motives, or views of an individual or group to promote new ideas with prescriptive notions for carrying

Do you shy away from giveaways and win-a-prize type mailers? If you’re like most dealers, you probably do. Giveaways are frowned upon for fear of attracting customers who are more

Great leaders and organizations inspire people because they are good at explaining why they do what they do. Their why gets people motivated. Their why makes people want to work for that company.

One of the biggest challenges facing the automotive industry is the way consumers feel about buying cars.  Their overall dispositions have changed, the reasons they purchase and lease have shifted,

Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience. Content, such as newsletters

There’s a big push in our industry right now to bring as much of the car buying process online as possible. Startups are entering the space believing that consumers want this ability

“Just because it can be counted, doesn’t mean it counts,” said Tom O’Regan, CEO of Madison Logic in a recent IAB study. “As you rise up the scale of performance measurement tactics,