Posts
Innovate to Dominate the Market
Dealerships that are winning in today’s marketplace have one thing in common. They embrace innovation with enthusiasm. Why? Because they know that to edge out the competition and capture
Dec 5, 2016
What You Need To Know About DMPs
DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the automotive industry, just waiting to be analyzed. What are DMPs?
Dec 2, 2016
Entitlement – The Kiss of Death in a Family Business
Entitlement issues are rampant in family owned dealerships. It is a stealthy and dangerous disease that can have a widespread and prolific impact on our business culture, as well as at home.
Dec 2, 2016
Why Equal is Not Fair
“But I love all my kids equally and I want to treat them fairly!” exclaimed Ted, the exasperated business owner who was trying to figure out his estate plan. This sentiment is voiced over and over
Dec 1, 2016
Using Marketing to Hire an Engaged Staff
The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode
Nov 29, 2016
Consistency: Better Than a Crystal Ball
If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail. However, the issue is that your competitors are most likely sending mail to the same customers
Nov 29, 2016
For Loyalty, All You Need Is Love
As technology has caused a significant shift in consumer interactions and desires, retailers have to follow suit in order to retain the consumers’ business. Customer loyalty is an increasingly fickle thing
Nov 22, 2016
Seven Call Stats That Every Dealer Needs to Know
My friends at CallRevu are allowing me to share some interesting statistics from their most recent 2 million call report. This quarterly report aggregates data from over 1,200 dealerships
Nov 21, 2016
Anticipation Is Not What’s Making Them Wait – It’s Inefficiency!
Recently I’ve seen several blogs and articles about the customer experience and an article in Automotive News really caught my attention and sparked my interest.
Nov 21, 2016