There are a few things you can do to make NADA100 a top-notch experience. If you’ve already got a game plan and know which workshops you want to attend, then you’re ahead of the game.

The Volkswagen emissions scandal settlement agreement is stirring perhaps one of the greatest accounting debates in the history of the automotive industry. While this might not sound

Auto dealers are well known for their huge support to local communities. Especially around the holiday season when they do many good deeds including toy drives, donations

Issues outside of your control can hamper even the most effective marketing initiatives. While it’s a frustrating dynamic, it’s one that every marketer is likely to experience at some point.

So you’re all signed up to go to NADA100 and you’re counting down to January 26? (If you missed that whole registration thing, go HERE!)

What would you do if a customer was injured at your dealership and you were at fault? I don’t mean serious injury or anything like that. Perhaps just a bump or scrape? Most businesses would apologize or,

According to successful businessman Fred DeLuca, “Profit or perish... There are only two ways to make money: increase sales and decrease costs.” In the car business, we all know what

Since when did VDP views become more important than sales? This is not an attempt to downplay the importance of driving traffic to your VDPs. Reputable evidence exists around VDPs

When employees make mistakes or seem to be harboring a bad attitude, what's a leader to do? Yell at them, write them off or fire them? Or, do you try to turn their setback into a comeback?