Posts
Video Isn’t Only for Marketing
When it comes to video, most dealerships tend to think of it for purely sales department use, and sometimes in service. From communicating with customers via personalized emails,
Jan 9, 2017
The Big Easy Survival Guide for NADA100 Chapter 4: What to See in the City
It’s almost time for NADA100, and that means we’re all about to get a little taste of New Orleans! It’s a city that’s rich in history, fun, food, and nightlife, so it’s tough to know where to start.
Jan 6, 2017
Surviving the Customer Loyalty Tailspin
Today, the Big 3 automakers account for only 44% of the market – a 26% decline from 2 and a half decades ago. In this short amount of time, consumer loyalty is no longer within reach,
Jan 6, 2017
Protect Customer Data and Bank Accounts with Two-Factor Authentication
Cybersecurity is more than just a buzzword that's hanging over from the election. This issue is a real threat to every small business, including dealerships. You may think your network
Jan 5, 2017
Why Worry: Disrupting the Disrupters
The customer experience at your dealership is more important than ever before. With start-ups aiming to take away sales by luring customers with promises of a hassle-free buying
Jan 3, 2017
Don’t Get Distracted by the Shiny Objects
When looking at the future of the auto industry, specifically retail, it’s easy to get caught up in the “shiny objects” and focus on all the cool technology such as autonomous cars, ride-sharing,
Jan 3, 2017
Something to Brag About!
Does your dealership brag about its reputation with customers? Do you constantly explore new ways to improve your interactions with new and repeat customers? As competition increases
Dec 29, 2016
Interview with Don Hall, President & CEO of Virginia Automobile Dealers Association
Every now and then you meet someone who simply stands out as an impressive individual who radiates confidence, intelligence, charm, respectfulness and ties it all together
Dec 29, 2016
How to Convert Subordinates Into Followers
The first section I teach in my Up Your Business 3.0 Super Leadership workshop is called, "How to Become a Leader Worth Following." In it, I list eight essential traits leaders
Dec 28, 2016