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Adapting Your Team to the New World of Retail

Over the past decade or so, the world of vehicle sales has changed in ways that have greatly concerned traditional retailers. The rise of the Internet has brought with it a new flock of sellers,
Feb 21, 2017

How to Capture More Revenue Without Much Effort

One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of which generation consumers happen to be in, none of them like
Feb 21, 2017

The Generational Differences in Car Buying

In the past, when it came time to buy a car, the family loaded up and toured dealerships until they found one they liked, then spent the day wrapping up the purchase. Not only was this
Feb 17, 2017

6 Things You Should Know About Your PC

A PC is arguably the most important tool you use on a daily basis. It's used to communicate with customers and your colleagues. It's used to store documents and other important files.
Feb 15, 2017

BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing.
Feb 14, 2017

How to Introduce a New Technology Into Your Dealership

Every year at NADA I am amazed at the number of new and exciting technologies being introduced. Some are completely new, like virtual reality showrooms; others are upgrades to existing applications
Feb 14, 2017

Nobody’s Perfect: Trust Your Team

In the automotive industry, as in all others, no matter whether you’re in a dealership or work as a vendor, you’re most likely part of a team. Sometimes the people on your team (or perhaps, even you)
Feb 14, 2017

Will Customers Finance Their Cars Online?

Your customer is knee-deep in the car-buying process and ready for the final part, the car financing. Finally, after hours of deal making, they sign the terms.
Feb 14, 2017

Just Because You Have New Technology, Doesn’t Make You Compliant

Recently, I was visiting with a dealer and the recent rash of articles concerning compliance came up. As I shared what I knew on the subject and the current climate concerning fines and penalties
Feb 13, 2017