Businesses large and small use data to learn and then make decisions about their customer’s behavior. However, be warned, as decisions based solely on data alone can sometimes not be the best… as was the case with a Denver Broncos season ticket h

Is your dealership divided between departments? ELEAD1ONE partner Bill Wittenmyer explains why it is and why it shouldn’t be.

I have a friend who is in his early 50’s and has been enjoying the hell out of life. Whereas every day, I myself want to eat doughnuts and chicken wings, I never eat donuts and chicken wings. What I want to eat and what I end up eating are two comp

In this quick vlog, ELEAD1ONE partner shares the key characteristics to look for when hiring successful service advisors. Hint – the answer is probably not what you think.

What is profit? Quite simply, it’s the difference between what you spend and what you make. Most dealers, when they think about profit, immediately think about how they can make more. They strategize how to increase revenue, increase gross marg

Vehicles can easily change hands multiple times over their lifetime. When a recall occurs, it then becomes increasingly difficult for manufacturers and dealerships to notify the current owners, which compounds the problem of low recall compliance. Fo

I’m sure that you’ve all heard the tale of the princess and the frog. In the beginning, the princess despises the frog and doesn’t want to interact with it – especially not to kiss it – but through personal interaction and a little time, th

When it comes to community service, car dealers are often the very foundation of their communities. A great example is what the Jim Ellis Automotive Group did in May of this year. The Atlanta-based group successfully raised $65,000 for first-responde

Flick Fusion COO Tim James continues explaining Google’s 5 Auto Shopping Moments that Every Brand Must Own in the fourth installment of this series.