With technological literacy all but mastered, the time to tackle gender literacy is now. In her book Why She Buys, Bridget Brennan reports that more than 90 percent of automotive sales advisors are male. If the consumer economy had a gender, she adds

1. Use Data That Tells a Complete Story The only way to know exactly where you stand in your market is to have a clear view of what you’re losing. The problem the automotive industry has faced for years now, is that both CRM and DMS data is one-sid

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market In

Index Has Risen or Remained Unchanged in Three of Last Four Months Showing Resilience in the Market LAWRENCEVILLE, GA (August 1, 2017) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and resid

Bill Wittenmyer explains why dealers should change their language when dealing with service customers from appointments to check-in times in this week’s Witt’s Wise Words.

Creating an Attribution Infrastructure I’ve talked a lot in the past about the importance of using a multi-touch attribution model with data weighted and reported by an unbiased third party. In this blog, I wanted to take this conversation to the n

With more than 63 million vehicles with open recalls currently on US roads and highways, you would assume that consumers would make recall repairs a priority. So why are consumers so apprehensive to repair those recalls at the dealership? As a dealer

Chinese philosopher Lao Tzu said, “If you do not change direction, you may end up where you are heading.” For many dealerships on the Auto/Mate DMS, they are heading towards being a client of DMS giant CDK. Although the deal requires regulatory a

It doesn’t matter the price of what your are selling. Your customer deserves an experience.