You want to sell more cars. You’re confident you’ve covered all the bases – radio, TV, print, digital, and a well-stocked lot that dazzles like a bicentennial celebration. But you’re not selling more cars. Where are you going wrong? Who holds

Joe Wajda, Executive Manager World Subaru, Tinton Falls, NJ World Jeep Chrysler Dodge Ram, Shrewsbury, NJ Joe Wajda began his career in the automotive industry in 2003 with the DCH Automotive Group in New Jersey as a sales consultant, before becoming

In advertising, just as in every other aspect of your business, attitude IS everything. The tone, the message, the inflection, the confidence, all determine how your communication will be perceived.  When you walked into the dealership today, did y

Previously I have written about the importance of visionary change  in dealerships. Why is it this industry largely doesn’t grasp the concepts that successful companies embrace regarding the adoption of a corporate vision for change? Ready, shoot,

It is just too easy to not care. This was the keynote topic at a graduation a colleague of mine recently attended. In reflecting upon the focus on the commencement speech, and the audience – high school seniors, I realized that this is the same

The best leaders leave a legacy by reproducing themselves into high-potential team members. While leaders should train, coach, motivate, and care about all team members, mentoring is reserved for a select few. However, many mentor/mentee relationship

Head of National Accounts for Flick Fusion Ted Dupuy shares the beginning path for dealers looking to begin video inventory merchandising.

I love Netflix. For better or for worse, I’ll patiently wait for the next season of Daredevil to be released on the service, and then devour the new episodes in one glorious binge weekend. However, many times I’m faced with the dreaded task of fi

Even if you’re not a tech aficionado, chances are artificial intelligence, best known as AI, is already part of your everyday life. Maybe you use a virtual assistant like Alexa or Siri, maybe you enjoy Netflix’s recommendations for future movies,