ELEAD1ONE Partner Bill Wittenmyer explains how to recover wasted time in the service department and add billable hours without adding more techs.

Dealerships would love for their employees to give everything they have in pursuit of company success. In reality, each member of your team has only a limited amount of time, energy, and effort available. It’s important that they spend that that ef

We asked dealers how they are adapting to new marketing measurement tools. Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution.

In this Freebie Friday quick tip for Automotive Dealers, ELEAD1ONE Partner Bill Wittenmyer shares practical advice on how to connect with customers and build authentic relationships in today’s fast paced world of micro-interactions on social media.

Personal touch has always been a hallmark of dealership customer service. Building relationships and establishing connections to foster long-lasting loyalty: these are the key means of dealership growth and success. How can dealerships create and mai

The price you pay for a parts purchase makes or breaks the ultimate margin – never the sale price! There is so much more in the Aftermarket world than dealer personnel, who have never ventured there, realize.  With the constant push backwards that

In the far reaches of northeast Oklahoma stands a small domestic dealership that has a staff with a heart of gold. The men and women of Vance Chrysler in Miami, Oklahoma make me proud to be in the automotive business. Their selfless act of kindness e

Remember the good old days, when manufacturers notified dealers in advance that a safety recall was in the works? Dealership service departments had plenty of time to order the necessary parts, plan their marketing outreach (typically direct mail) an

If the idea of proving social media ROI seems frightening, you’re not alone. A recent marketing study found that attributing social and content to revenue continues to be a major challenge for most companies. A recent research report from Trac