Would you believe that according to a Placed Inc. / Cars.com study, 51% of car shoppers view web content related to price, payments and offers on their mobile device while standing on a dealer’s lot? And about half of those shoppers are comparing p

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market In

Your customers’ experience is immediately impacted by your callers’ journey, and making that journey a great one is the biggest area of opportunity that a dealer has. Your bottom line is directly impacted by your phone processes and your phone sk

Dealerships spend a lot of time, money and effort in order to attract new customers. Some dealers may even become so fixated on drawing in new customers, that they overlook the relationships they already have. The dealers who are looking to shift to

Every car dealer dreams of sitting on top of their regional sales rankings. Some may also strive to be number one in a larger area, such as their state. Preston Ford strives for an even bigger objective. For the past eight years, Preston Ford has mad

When is the last time you inspected your internet lead processes? Do you know what the content of your emails being sent are? Do you know when they are being sent? How often, or not often? How can you know for sure that the emails that are being sent

Almost every salesperson or manager that’s been in the business for a while has a story to tell where someone – perhaps even themselves – prejudged a customer and lost a sale. Perhaps that sale was lost to another salesperson at the dealership,

I know that mining your database can seem, well, overwhelming. Aren’t there services that will do that for me? Why should I have to do this? I DON’T WANT TO! (you say, stomping your foot like a child). But, hey, mining your database is not as dif

For decades, television has been the ultimate advertising playground for car dealers. From crazy to conservative, from soft to silly, and every wacky idea in between, dealers have had a blank canvas to do whatever they want. But guess what, that canv