According to an article posted on Ford Authority, Takata has taken a massive hit to the tune of a $1 billion settlement in the US, $25 million criminal fine, $125 million dollars to compensate victims and $850 million to compensate automakers. As a r

Recruitment and hiring are two things that are often mistaken for one in the same. As a business owner or manager within an organization, it’s important to know these differences and understand how they influence your process. At the end of the

When you first come to work every morning, do you spend time planning your day, or do you dive right in and start working? Depending upon your role in the dealership, it may not matter that much. However, service advisors really don’t have a ch

ELEAD1ONE Partner Bill Wittenmyer reminds us why mentoring those around us results in big payoffs in the long run in this Freebie Friday quick tip for Automotive Dealers. Want more Freebie Friday tips?

You’ve heard of the blind leading the blind, but maybe you haven’t heard of the blind ignoring your web banners. It may not be a global epidemic, but it’s a problem every website owner should be aware of, especially since banners are becoming m

It’s official: The days of “spray and pray” marketing of media—simply by demo and geography for Tier 3—are finally over. It’s now possible to identify targeted audiences for your digital display and video advertising, reducing potential w

Until dealers move to a non-negotiation system and consumers start buying 100% of their cars online, there is still an opportunity for anyone to make an above average income in the car business. Even a service advisor with smart pitch can earn a bett

It’s hard to solve a problem you don’t know exists. Solutions become unreachable if you don’t know the root of the issue or the source it stemmed from in the first place. The same concept applies to the sales and BDC operations inside every exi

Let’s face it, for every 10 businesses that exist, 9 have some sort of rewards program. While they used to be novel and exciting, customers are now used to them. They may well sign up. But, far too often, customers do so not because they are loyal,