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How to Win in Any Market: 3 Rules Top Dealerships Live By
We all know that achievement-oriented individuals and companies dominate the auto industry. We all want to win, and we want to win in any market. Fortunately, good markets and bad markets alike present tremendous opportunities to crush your competiti
Aug 29, 2017
Rest in Peace Multi-Point Inspections!
Since multi-point inspections became standard, dealers have followed the same old processes. A customer comes into the service drive; the service advisor checks them in; a technician takes the car, examines it, then gives the inspection to the servic
Aug 29, 2017
Hard Facts: That Extra Little Touch [VIDEO]
Are you building relationships and leaving a good impression with your clients? A little something extra can go a long way when it comes to the experience your clientele walks away with after working with you. In this week’s Hard Facts I’ll be sh
Aug 28, 2017
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Dealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales StrategiesTrending Industry NewsVideo
Lot Party Quick Tip 30: Track Your “Time To” Numbers [VIDEO]
In this Lot Party Quick Tip, Jasen Rice discusses the importance of tracking your “time to” numbers. Lotpop will provide the people and processes for automotive dealerships to be more successful in todays market. There are 100 times more
Aug 28, 2017
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Dealer/GM NewsDigital Dealer ConferenceLead Management & CRMMarketing StrategiesPay-Per-ClickSearch Engine MarketingTechnologyTrending Industry News
Implement the 2% Rule in Your Dealership to Win More Sales
The 2% Rule is one of the most effective and profitable concepts that you can implement in your dealership today. It’s a rule that will help you win more sales and save more money – hey that’s not an entirely bad thing, is it? The 2% Rule will
Aug 25, 2017
#FreebieFridays – Activity vs Result-Based Management [VIDEO]
In this Freebie Friday quick tip for Car Dealers, ELEAD1ONE Partner Bill Wittenmyer highlights a critical aspect of successful automotive dealership leadership – the difference between activities-based management and result-based management.
Aug 25, 2017
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Dealer/GM NewsDigital Dealer ConferenceMarketing StrategiesSales & MarketingSocial MediaTrending Industry News
Turbocharge Your CRM for More Sales
Facebook data reveals that out of every five minutes people spend online with mobile devices, one is spent on Facebook. That’s 20 percent of mobile web use, and it can be a gold mine for dealers – if they leverage CRM data and it’s done methodi
Aug 24, 2017
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Dealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales ManagementSales StrategiesTrending Industry News
Making the Case for Used-Car Locates
In my nearly 25 years in the car business – 15 of them in car sales – I’ve seen a lot of practices I don’t understand. Lately, I’ve noticed that many dealers who seemingly can’t do business without new-car locates will not do the same for
Aug 24, 2017
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Data & AnalyticsDealer/GM NewsDigital Dealer ConferenceLead Management & CRMMarketing StrategiesSales & MarketingTechnologyTrending Industry News
What You Don’t Know CAN Hurt You
For decades dealers have been searching for an effective way to understand and quantify whether their large marketing investments are paying off. Even when technology came into existence so they could begin to see web traffic and referral sources, mo
Aug 24, 2017